RELIABLE MKT-101 EXAM TUTORIAL & MKT-101 EXAM SYLLABUS

Reliable MKT-101 Exam Tutorial & MKT-101 Exam Syllabus

Reliable MKT-101 Exam Tutorial & MKT-101 Exam Syllabus

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Tags: Reliable MKT-101 Exam Tutorial, MKT-101 Exam Syllabus, MKT-101 Flexible Learning Mode, MKT-101 Valid Test Topics, New MKT-101 Test Format

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MKT-101 Exam Syllabus | MKT-101 Flexible Learning Mode

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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q139-Q144):

NEW QUESTION # 139
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

  • A. Content Detective
  • B. Inbox Preview
  • C. Content Builder
  • D. Triggered Send

Answer: A

Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5


NEW QUESTION # 140
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?

  • A. Suppression List
  • B. Template Based emails
  • C. Data Filter
  • D. Automation Studio
  • E. Triggered Send

Answer: B,C,D


NEW QUESTION # 141
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

  • A. Number of Marketing Cloud users.
  • B. Number of brands/geographies which NTO operates
  • C. If testing/development business unit($) is required
  • D. If data/content needs to be segregated between brands/geographies
  • E. Number of Sales Cloud sandboxes

Answer: B,C,E


NEW QUESTION # 142
Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation
and enticing engagement.
Which 2 best practices should NTO employ when sending email?

  • A. Send generic content to appeal to all audicences.
  • B. Use Subscriber data to dynamically populate email content
  • C. Send Multiple emails a day to keep the brand top of mind
  • D. Set Cadence Expectations to front with Subscribers

Answer: B,D


NEW QUESTION # 143
Northern Trail Outfitters has a list of Platinum members containing 50,000 subscribers and a Lifetime Member list containing 20,000 subscribers; 7,000 subscribers in the Lifetime Member list also exist in the Platinum Member list.
An email was deployed to the Platinum members, but the marketing team would now like to send the same email to the Lifetime Member list.
Which feature should be used when sending the second email to ensure the 7,000 subscribers that exist on both lists do NOT receive the same email twice?

  • A. Suppression List
  • B. Exclusion List
  • C. Exclusion Script
  • D. Domain Exclusion List

Answer: B


NEW QUESTION # 144
......

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